Category Archives: Custom Showcases

Benefits when buying a display case

The main objectives of a display case include:

   Image:   It will present a first world image to its prospects and customers, making its products and services known in a high impact format.

   Effectiveness in results:   It will focus the presentations to your target markets more effectively, allowing the message to reach your qualified prospects as potential customers.

   Total service in one place:   Ease of receiving all exhibition services with a single provider.

   Optimization of time and cost:   Reduction of time and labor in the installation and dismantling of the exhibitor, allows considerable savings in personnel for assembly and per diem during each event.

   Ease of transportation.   Savings in the cost of transportation with respect to the current display equipment and the ease of assembly to be portable and modular.

   Ease of maintenance.   Fast maintenance service to keep the display in good condition and cost reduction due to its modularity.

LARGE GRAPHICS FOR YOUR CUSTOM DISPLAY CASES

GREAT ARTICLE FROM THE TRADEGROUP!

Tip for Creating Large-Format Graphics that Make Maximum Impact

Tip for Creating Large-Format Graphics that Make Maximum Impact

Your brand has a big story to tell – and the best method for telling it in a big way is with large format printing. Whether it’s for a trade show display, outdoor wall mural, indoor wall wrap, or hundreds of other applications, these larger-than-life graphics will get you noticed.

Of course, you can’t have large-format graphics without the ability to print them. And at The Trade Group, we’re pretty proud of our printers.

There’s the VUTEk GS Series 3250X Pro Grand Format UV Printer. It’s one of our most versatile pieces of equipment. The VUTEk can print on just about any type of material up to 126.5-feet-wide and two-feet-deep. Meaning, we can produce seamless, 10-foot high backdrops of virtually any length with images of the highest quality thanks to Ultradrop technology, which enables us to print finer drops and produce higher-quality images.

In addition, the VUTEk is environmentally friendly – using LED UV curing lamps that produce minimal heat and require low energy to operate.

We also have the EFI FabriVU 340 – 126” Grand Format Dye Sublimation Printer, which can print directly onto fabric or via paper transfer. The FabriVU 340 uses water-based, dispersed ink, which provides a higher color gamut and more vibrant colors than were available in the past. Water-based inks are also very environmentally friendly.

Of course, before these printers can do anything, they need graphics to print. Designing and creating large-format graphics is quite a bit different than designing an average graphic. The standards and best practices for one do not necessarily apply to the other.

Fortunately, there are some tips that will help you get the best results out of your large-format design.

Bitmap vs. Vector

There are two common files for large-format designs: bitmap and vector.

  • Bitmap Images – bitmap images (sometimes referred to as raster images) are made up of thousands of different colored and shaded pixels on a grid that determines the image’s color and form. Photos are bitmap images. Photoshop is the most common bitmap editor, enabling you to manipulate the color and other properties of the pixels. Because bitmap images are made up of a finite amount of pixels, resizing can be tricky.
  • Vector Images – vector images are made up of points, each of which has a defined X and Y coordinate. Using the mathematical relationships between the points, they create paths to form shapes. This enables vector images to be increased to any size without loss of quality.

Photo Credit: Maijin The Artist

Design Programs

There are three main programs used to design large-format graphics (all of which are Adobe products).

  • Illustrator – creates vector images, so they can be scaled up without losing clarity. Files created in Illustrator are typically small, so they won’t (completely) hog all of your available storage space and are easier to transfer for printing. It is also possible to incorporate bitmap images from Photoshop.
  • InDesign – primarily used for brochures and similar media, InDesign also creates vector images. However, the program does have restrictions on page scale. So, it is not often used for large-format printing.

Always remember to convert your fonts to outlines when delivering Illustrator or InDesign files to a print vendor. This turns the fonts into “shapes” (as opposed to leaving it defined as text), so it can be neatly scaled with the rest of the image, and you won’t encounter any font substitution problems.

  • Photoshop – only creates and uses bitmap Photoshop is mainly used for photo and image editing. Because Photoshop images are composed of pixels, it’s relatively easy to scale down with no loss of quality. However, increasing the size will cause pixilation, so it is essential that images have a sufficiently high resolution to fit the large-print space. When working at these large dimensions, bitmapped images are going to take up a lot of space and can really slow down an average computer.

Working with Bitmap Files

So, there are times, when you are creating a graphic, that you will you need to import a bitmap image from Photoshop. To do this, it is essential that the dots per inch (DPI) is high enough that your graphic doesn’t suffer from a drop in quality.

Fortunately, because these images are meant to be viewed from a significant distance, it is possible to use a lower DPI than you would for an image in a magazine. Often these images are not even going to be viewed at eye level, and details are not as noticeable when seen from 20 feet away.

Instead of the 300 DPI used for magazines, for many large-format images, bitmap graphics at 100 DPI is acceptable – and for very large graphics 60 DPI will work fine.

Photo Credit: Android Guys 

Viewed from Afar

Remember that these designs are intended to be viewed from far away, so it is unnecessary to cram every inch of space with detail – no matter how tempting it may be to do so. Sometimes it can be hard to resist filling in the white areas, but with large-format designs, too much detail can actually make it difficult to discern images and limit the overall impact.

This is doubly true of text. Try not to have too many words. This will make it hard to read and, again, have a drastic, negative effect on the overall message of the piece. Keep copy to a minimum and use distinct fonts that are easy to read.

Finally, use colors in your foreground images that contrast with the background for maximum visibility and make sure to keep the area behind any text clear. When text is placed over a busy background, it becomes very difficult to read.

Work for Scale

File sizes for large-format graphics can quickly become unwieldy, so it is a good idea to work at a scaled percentage of what you intend the final to be. For example, if a final printed product is going to be 120 inches by 60 inches, you can create a file that’s 30 inches by 15 inches, or one-fourth the size. This will be easier on you when you are trying to move items around, and the file size will be more manageable.

It is extremely important, however, to clearly communicate to the print vendor about the scale you used and how large they are supposed to scale the files up. Not passing this message on will be a costly mistake.

Print Testers

It is extremely costly to print a large-scale graphic, which is why you want to get it right the first time. So always print out several test copies of your finished graphic. Use legal-sized paper (11×17) and make sure the image is perfectly scaled to match the larger version.

First, carefully look over the image to double-check that everything reads correctly, all images are in their proper place, and the overall effect is what you intended.

Once you are happy with your up-close inspection, step away from the design to view it at a distance. Just like with your printing, try to appropriately scale your distance from the print out so it is equivalent to where someone would be when viewing the graphic in actual size. Only after you (and maybe several others) have approved the graphic that the design is legible and text readable from both views is it ready to print.

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www.CUSTOMDISPLAYCASES.net

 

Custom Showcases and Display Group – Recycling

While some Custom Showcases & exhibit manufacturing companies might occasionally tout their fair share of sustainable practices, others are going the extra mile to help alleviate their impact on the environment.

One such company is Custom Showcases & Display Group, which has been carrying out intensive recycling efforts for almost a decade in an ongoing effort to divert as much waste as possible from landfill.

Specializing in the manufacture of portable modular and custom showcases with modular exhibit and display products, graphics and solutions, Orbus is a privately owned group of companies comprising companies and brands including Orbus 365, SignPro Systems, Origin and Nimlok.

In order to minimize the environmental impact generated by the design and manufacture of its tradeshow displays, Orbus follows strict recycling guidelines in its daily operations that continue to expand year over year.

Besides placing recycling bins in employee lunch rooms, cubicles and offices, large recycling bins for cardboard, paper, wood, fabric, plastic and metal are spread throughout its manufacturing and production facilities. Meanwhile, employees are encouraged to reduce waste as well as sort and recycle as part of their daily practice.

As a result, Custom Exhibit Group annual recycling efforts have seen consistent reductions in the amount of waste sent to landfills.

In 2016 alone, the group recycled 555,000 lbs. of cardboard; 80,000 lbs. of aluminum; 397,500 lbs. of fabric and 132,800 lbs. of plastic, preventing 582 tons of materials from ending up in landfills and increasing its waste diversion rates by 9 percent compared to its 2015 numbers.

The commitment of Orbusâ senior management team and employees to implementing the recycling programs is essential for a continuous focus on environmental management, explained Jim Concannon, Orbus operations manager and ISO representative, charged with overseeing and enhancing Orbus recycling program and initiatives.

He continued, One of Orbu core values is a commitment to protecting the environment and we are proud to continuously improve our recycling and repurposing values each year. Seeing an increase in the amount of materials diverted from landfills and partnering in environmentally responsible programs that allow building of high quality custom showcases is consistent with Orbus commercial business priorities.

Orbus also combines its recycling practices with CSR by donating scrap wood to local fire departments for training efforts, to craftsmen to create furniture, and to humanitarian aid and disaster relief organizations such as Matthew 25: Ministries.

Scrap fabric is donated to vocational schools, organizations that encourage women to create clothing to sell for income, and to community groups to create items including blankets and curtains.

To help mitigate the CO2 impact of shipping its displays, Orbus has been participating in UPS Carbon Neutral Shipping program for the past two years, a program that offers businesses the option of shipping their packages as carbon neutral. After the CO2 emissions for a company shipped packages are calculated, the mitigated CO2 is turned into carbon credits, which UPS then donates to environmentally responsible programs.

The carbon credits purchased on behalf of Orbus have been invested in the maintenance and development of the Garcia River Forest and the Big River and Salmon Creek Forests projects, which are operated by the Conservation Fund.

Orbus also partners with ComEd to reduce its energy use and has taken steps including installing efficient lighting and water heating, as well as other energy management devices.

As if all of these green practices were enough already, both of Orbus manufacturing and distribution facilities in Las Vegas and Woodridge, IL are certified under the ISO 14001:2004 standard, which provides guidelines to establish and maintain an environmental management system through minimizing harmful effects on the environment caused by business activities in building custom showcases, and achieving continual improvement of environmental performance.

Orbus recycling efforts stem from the core values of our top management,Concannon said. Our owners and top management had the vision of implementing recycling efforts in our Niles facility in 1999 and it continued to grow from there with our first ISO 14001:2004 certification in 2010.

He continued, In 2011, after Orbus Exhibit & Display Group and Nimlok came under the same ownership, the efforts truly began in earnest. (I was brought in) with the goal of certifying all facilities to the ISO 14001:2004 standard, and enhancing our recycling program and initiatives. Since then, we have been constantly striving to maintain the standards laid out by ISO 14001:2004, and to increase the amount of waste diverted from landfills each year.

Besides working to increase awareness about its green program and expand its local CSR efforts, Orbus recently introduced its new Waste Champions team to help reduce electrical and natural gas usage and create more efficient processes for reducing waste.

http://www.tsnn.com/news/orbus-exhibit-display-group-demonstrates-commitment-environment-intensive-recycling-efforts

Custom Showcases USA

Custom Showcases & Display Group