Display cabinets

Display cabinets. They have two points of view:

  • Product or brand: increase and visibility above all.
  • Store: attract the public.

Display cabinets

Must work with communication standards: highlighting creativity and merchandise so the store is more attractive. His elements are:

  • Color: the color like all type of people therefore feel attract to the store
  • Line: a figure can determinate an entire environment
  • Lighting: this is vital for the showcase and mannequins

Key elements

  • Product
  • Background
  • Differentiating tool

Types of display

  • Closed: communicates exclusivity above all
  • Open: show the store and shopping environment however the costumer see what he wants.
  • Semi-closed: focus on exclusivity and shopping atmosphere in other words you choose

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